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Building on the message of Don Tapscott's highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Through first-hand accounts, top executives of world-class corporations like Kodak, IBM, Microsoft, and AT&T offer provocative examples of how their businesses used networking and multimedia technologies to achieve their individual corporate objectives.
- Sales Rank: #2512911 in eBooks
- Published on: 1998-06-21
- Released on: 1998-06-21
- Format: Kindle eBook
Amazon.com Review
In addition to writing bestselling books (The Digital Economy, Growing Up Digital, and Paradigm Shift), Don Tapscott is chairman of the Alliance for Converging Technologies, an organization with a "focus on competitive advantage in the digital economy," whose members include companies such as the Bank of Montreal Canada, Federal Express, General Motors, and Xerox. For Blueprint to the Digital Economy, Tapscott puts on an editor's hat and, along with Alex Lowy and David Ticoll, presents a collection of 20 articles that speak to all aspects of doing business in the digital age. The articles, written by members of the alliance, cover a wide range of topics from business design at GM and the role of banking in the digital economy to creating communities in cyberspace and the role of government in the networked world. The real strength of books in this genre is not their writing and presentation, which tend to be uneven, but rather the breadth of experience and perspective they communicate. And experience and perspective is something that this book has in spades. If you're at all interested in how business today is positioning itself for tomorrow, then Blueprint to the Digital Economy is definitely worth a look. --Harry C. Edwards
Review
"Tapscott's Blueprint to the Digital Economy is a "must read" for all organizations jockeying for position within the fabric of the new economy. As we continue to face the challenges of the changing landscape of competition, industry and infrastructure, Blueprint provides the most insightful examination of today's -- and tomorrow's market realities I've read yet." -- George T. Shaheen, Managing Partner & CEO Andersen Consulting
"Tapscott's editing team takes the reader along the path described in his earlier book, The Digital Economy. This collection of firsthand experiences from those most affected by digital convergence, is captivating reading. Blueprint provides concrete illustrations of how technology is creating a truly new economy. -- Dr. Klaus Schwab, President, World Economic Forum
If you want to know what's really required to play the digital game, you'll find genuine value in this book. Digital technology has streamlined the handling of virtually all content - numbers, words, sounds, pictures. The possibilities seem infinite. But turning concepts into profits demands rigorous thought and arduous work. By asking hard questions of the smartest people around, Don Tapscott has compiled blueprints that are already transforming products, markets, lives. -- George M.C. Fisher, Chairman and CEO, Eastman Kodak Company
Smart Web architects study effective business models. But where to look among the sea of competing case studies? Don Tapscott, the bestselling author of The Digital Economy, has asked members of the Alliance for Converging Technologies to separate the wheat from the chaff.
In a series of articles authored by ACT members, Blueprint to the Digital Economy lays out the rules of the new economic landscape, examines how industries have changed as a result of the digital revolution and explores the ramifications of Internet-enabled enterprise. Unlike Michael Wolff_s Burn Rate, which chronicles one company_s misfortune, Blueprint offers an action-oriented, insider look into companies that have hit upon successful business formulas.
It_s also a chance for corporate bigwigs to recount their battles and look into their crystal balls. Some senior execs seem keen on touting their savvy business moves and altruism (Raymond J. Lane, president and COO of Oracle boasts that his company wired George Washington Carver Middle School in South Central Los Angeles), but the authors mostly offer useful case studies. GeoPartners_ James Moore recounts how Eric Schmidt and John Herr leveraged the capabilities of the Internet to effectively market Java, which had begun as a research tool. Two Bell execs explain how empowering the customer can benefit the company, Carl E. Gustin shares Kodak_s strategies for accommodating new technologies and Lloyd Darlington discusses how Bank of Montreal has adapted to e-business. And just about everyone describes a vision of the next killer app.
While the book has a predominantly optimistic tone, some of the contributors mix in a healthy dose of skepticism. Lane thinks we_ll enter an information age only when access to information is simple and low-cost – probably in the new millennium. And Internet architect Vint Cerf warns that the Net is not a utopia but a reflection of the real world. He suggests ways to develop national and international security policies to prevent widespread Internet fraud.
We are bombarded by information these days, but knowledge remains an elusive commodity. Blueprint offers lessons from the likes of GM, IBM and HP, but as the authors imply, it_s up to you to navigate the landscape of the emerging _Internetworked Economy._
– Diane Anderson -- From The Industry Standard
From the Back Cover
Don Tapscott, bestselling author of Paradigm Shift, The Digital Economy, and Growing Up Digital is arguably today's foremost expert on the topic of information technology. Picking up where The Digital Economy left off, this groundbreaking book provides a much-needed framework for understanding the digital revolution and the impact it is making on today's businesses.
Based on seminal research conducted by The Alliance for Converging Technologies, which brings together over 30 world-class organizations, Blueprint to the Digital Economy provides important insights into the emerging digital environment and how it is changing today's workplace. Together with executives from the world's leading technology, manufacturing, services, and government organizations, Tapscott and co-editors Alex Lowy and David Ticoll unveil the latest and most exciting applications of network and multimedia technologies and the impact they are already having on the way we do business.
Following Tapscott's introduction, each chapter of Blueprint is authored by a member of the Alliance, all senior strategists and CEOs from today's most influential businesses--companies such as General Motors, Hewlett-Packard, IBM, MCI and Nortel. Each covers a core area of the digital revolution, such as transformation of financial services or the use of networks to improve organizational agility. In doing so, each of these leaders presents a vision and strategy for growth intothe 21st century, Blueprint is sure to become a major resource for managers seeking help in responding to the tremendous changes technology is imposing on their organizations.
Building on the message of Don Tapscott's Highly successful book, The Digital Economy, Blueprint to the Digital Economy offers breakthrough insights and strategies designed to help today's businesses succeed in an emerging and highly competitive digital business environment. Based on a multimillion-dollar series of research programs designed to investigate the Internet and its impact on business, the book brings together the best thinking and strategies of the world's leading technology, manufacturing, services, and government organizations. Top executives at global corporations like General Motors, IBM, MCI, and Nortel offer provocative examples of how their businesses will use emerging networking and multimedia technologies to change the competitive stakes in their respective industries. Blueprint of the Digital Economy delivers a wealth of powerful strategies to help any business transform digital promise into bottom-line reality.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Don Tapscott "Blueprint"
By Ben P. Meredith
Not since the transformation into the Industrial Age has western society undergone as fundamental a change as it is now experiencing. The ongoing transition into a new economy, new social order and new political interaction is bringing about fear, discontent, and confusion. Tapscott's "Blueprint to the Digital Economy" is a wonderful primer for those unfamiliar with these changes.
This anthology ties together several social, economic and political themes into clearly organized, concisely written articles that both the futurist and the neo-Luddite will find engaging. Of particular value and interest was Tapscott's courage to tackle the issue of the changing seats of political power. While many change writers are eager to address the issues of the economy and social divides the Information Age will produce (spending more time on the issues of who will lose rather than how many will gain by this alteration), few writers have examined the meaning of information freedom to the power distribution of the Agrarian/Industrial political structure. No longer being able to control information, the underpinnings of Rousseau's direct democracy are suddenly within reach. Reversibly, while more information and democratization is possible with the increased connectivity of information systems, threats to privacy and individuality increase also. While the Information Age connectivity allows for greater globalization, it increases the likelihood and ease of regionalization and tribalization.
For businesses interested in understanding their roles and the markets of the Information Age and for those seeking a blueprint on how to adjust to the new era, this book's title is misleading. Tapscott does a fair job at bringing together a fundamental vision of the effects and potential of globalization, but this section is quickly becoming dated and will require work in an update of the book. Still, for those who have no background in the new business paradigms this book is a good starting point.
5 of 5 people found the following review helpful.
A great reference book for managers
By A Customer
I really enjoyed this book. As a senior executive who is new to the networked economy (aren't we all?), I found this book enlightening and informative. Developing Internet strategy is like learning about a whole new culture. Blueprint gives valuable insights into the new rules and the language of the Net. It helps clarify some of the implications and huge potential of e-commerce. With contributions from the world's top companies, I reference Blueprint on a regular basis.
4 of 4 people found the following review helpful.
Excellent cases on basis of The Digital Economy
By C. M. Mackenbach
The book The Digital Economy coined the term. It realized the paradigm shift itself. This book is essential for those who want to learn the new rules of the game of converging industries. Based on the multiclient studies the Alliance for Converging Technologies and its members brings the information to you at almost no costs. A lot of value for very little money.
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